The Man Plan delivers better health outcomes for prostate cancer patients

Posted on 9 November 2014

The Man Plan is a wellbeing programme for prostrate cancer sufferers, specifically designed to offset some of the side effects of ADT treatment that can lead to discontinuation and poor outcomes. The programme has been developed in collaboration the Vario Health Institute at Edith Cowan University. It is majority funded by Abbott to support Lucrin patients (with a small co-contribution by the patients).

Patients have the choice of engaging with exercise physiologists in person / group sessions, by phone, or they can self manage the regimen at home. Guardian CRM system is used to manage patients and is the portal where all data is inputted by allied HCPs (exercise physiologists, physiotherapists and health coaches). Many methods of progress tracking are used including the validated SF8 Quality of Life tool, and the measurement of exercise parameters.


The data collected in Guardian was analysed and published as a poster at the Urological Society of Australian & NZ Congress and in the Medical Journal of Australia

-  Statistically significant improvements in nearly all health outcomes

-  Significant improvements in QoL

-  The programme was publicised by patient groups

-  A significantly higher proportion of patients remained on treatment at 18 month

See the published results at

See the poster at



Partizan programme data helps E45 win best OTC Trade campaign

Posted on 10 September 2014

Striking images reinforced by published clinical data from Partizan’s Create. Cover. Care. eczema support programme helped to expand the reach of Reckitt Benckiser’s E45 brand amongst doctors, and secure the award for best OTC & Professional Advertising Campaign at the British OTC Marketing Awards.

The winning campaign used patient reported outcome data from the Create. Cover. Care. patient support programme that showed significant reductions in GP visits at 3 and 12 months. The data was cleverly portrayed in letters to doctors written by young patients for whom the Create. Cover. Care programme had changed their life. The letters explained to their doctor that they would not be seeing them as often, to highlight the reduced GP visit data.

See the full adherence programme measurement publication at

See details of the OTC Marketing Awards finalists at